Recently we studied taxonomies and folkonies of tumblr, the original blog post is here.
Tumblr uses hashtags as a a way of organizing photos that the user posts, this can categorize the photo so that posts with the same hashtag can all be filtered into an online webpage. Tumblr also features an “recommended for you” button which is used to find brand new content judged on what you’re already following and what you most commonly post about. This organizes all of your interests into one page so you can easily find a post which interests you so you can either “reblog” it or “favorite” it. Whilst Tumblr doesn’t have any folders to store content in, you can archive your content to store them on your blog so that they are organized by the months they are posted. you could also argue that this feature also falls under Folksonomy too due to the organization of the posts.
Folksonomy on Tumblr
Certain blogs have a particular theme that they follow in order to organize what content they want to post. For example, a sports blog will mainly consist of photos and posts based around sports. The posts can all be found by the tags that the user links to them, the sports blog would use the sports name for example on their post. Tumblr also uses a small search cloud to point you in the right direction to a particular topic or theme that may interest you. These may be posted by an official page dedicated to the topic and will organize the content by the tag on the post.
Tumblr has a very unique method to providing content, the website is mainly dedicated to sharing other peoples content rather than posting your own. Whilst you can post your own content, the more popular webpages appear to “reblog” a lot of other relative content. The more hashtags and tags you use in your photos, if they are all relative to eachother then you may appear as a “recommended blog” to other people. This will increase your amount of followers dramatically.